Fashion in the blink of an eye

Have you ever thought about who makes your clothes?

Yes, we all love a good bargain when it comes to clothing items. Most of us are broke college students that want to be cute but also have to think a lot about saving money. Ever since my senior year in high school, I often thought about what it would be like to stop shopping at fast fashion retailers. 

Fast Fashion, for those who don’t know, is when clothing companies move quickly to keep up with current trends and seasons. One week they are marketing the perfect crop top and the next is a cozy sweater. Fast fashion retailers include stores like Forever 21, H&M, Zara, Charlotte Russe, and so many more. 

If you have been reading my blog long enough you know I do shop at fast fashion stores, and I would never bash someone who does shop there. Mainly because a lot of people do not know the large effect of shopping at these stores, and some people cannot afford to shop somewhere else. This is also not to say that all designer brands are any better than fast fashion stores, but I have been doing my research to learn more about this.

 My senior year, I did not have the means to not shop for fast fashion. Now I have finally decided to take the step and shop fast fashion retailers with less frequency. I know this will be difficult in the beginning, but it is something I have been thinking about for a while. I am not saying that I will NEVER shop at these stores or any other fast fashion retailer but I really want to limit how much money I give to these companies. 

To start my journey, I simply unsubscribed to these companies emails. This may seem like a small step, but when I see those emails with cute clothes, I click and scroll, and most likely make a purchase. I watched videos of people who have given up fast fashion and documentaries showcasing the truth behind the production. At this moment, I do not have the urge to buy a bunch of clothing. But when I do feel like I want to add more to my closet I have found many independent brands that I like, and you all know I love a good thrift store as well. I have been continuing to look out for other brands that are ethical and care about human labor rights along with the environment. 

For now, I plan to shop at places that are ethical and more transparent about their factories and stance on human labor rights. Again, this is not to say I will never shop at a store that is not completely ethical, but I am working towards mainly buying from brands that are transparent. (These brands cost MONEY, but it will be worth it!) Also, when I do shop at stores that are not very transparent, I want to be more conscious of what I buy. I plan to avoid buying things just because it is on trend, and purchase items that are timeless. I kind of already do that, but I will admit I have bought clothing that was on trend and now I look at them in disgust. I don’t want that issue any longer! The great thing about having timeless pieces is that even if you personally don’t like it anymore, it can be sold and reused because of quality and not just being a trendy item. 

This is something in my life that I want to change to make a small impact in the world. And have clothes that could actually last me for years! I will be keeping you all updated with how it is going, how to still save money and cut out fast fashion, and sharing a few of the brands I have found. 

**Also want to note that I have learned that some fast fashion brands are starting to be more transparent which is amazing! But for the most part, they still need more work. 

Could you give up fast fashion?

Want to know more check this out:

The True Cost (on Netflix)

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